April 23, 2008

Web2.0 Expo – Short Attention Span – Microblogging and Micromedia

What is micro-media?

Twitter was the beginning. Bite sized information at a very rapid pace.

Twitter, Utterz, Ustream, and others are growing along side email and instant messaging

Micromedia initially came from small little apps that focused more on things like status updates. IM status messages. facebook mini feed, etc.

Many people are shifting from full on blogging to microblogging since it’s quicker and less intrusive. Quick bursts can compliment traditional blogging

Different micro-formats tend to have unique communities around them and in many cases they don’t always overlap with other media

Micromedia is really more about community and less about publishing and more about streams/flows/feeds

Torrents of tiny bits of information

No need to dedicate your full attention and mental power to comprehend – all about nuggets of information

Twitter is like a kitchen party or coffee shop chat

Twitter users are heavy social computing adopters – statistically

Dell and Comcast are monitoring twitter as a customer service tool. They will get involved in consersations with actual users in order to solve problems

Micromedia can be used in a business sense to track and follow projects, updates, etc. in order to stream information to the end user

Enterprise versions of twitter are coming for things like project teams

Twitter and micromedia are all about transparency and openness – email is behind the curtain while micro-media is out front

The current business arguement against things like twitter is the fear that people will waste time using it – just like the old days with email, phone, IM, etc.

Flow apps are the future of business – social productivity???

People are smart and they will find ways to become more productive with tools like twitter

A key to micro-media is the need to engage in the conversation. There is a current challenge with twitter-spam and being focused on pushing out messaging but not engaging in a real discussion/conversation

Thinking of businesses as brains/machines, micromedia is a way of connecting the neurons

Microblogging apps will move conversations out of email and other tools into the new flow apps.

We are still in the early adopter phase of micromedia

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