Jason Fried of 37Signals gave a great talk covering a whole bunch of stuff he (and the company) have learned over the last 4 years. He covered everything from fear and the great unknown, to how they make decisions, to his magical formula for success.

MDM and I kicked it cross continental over on the alpha of ShiftEdit as I live blogged and MDM spiced it up with some extra context. Head over and check it out! (Excuse our ramblings at the end there please )

UPDATE – RRW has a great summary of the session. Make sure to check it out as well!