Jian Ghomeshi talks with McLean Mashingaidze-Greaves, Amber MacArthur and Ethan Kaplan.

The landscape is changing. You can produce TV, music, etc. independently at the same level of production that major labels and large corporations can.

Distribution of entertainment is still key. It’s shifted to the internet and that is revolutionary.

In the last 12 months record sales are down and the industry is coming to grips with the reality that they are not going back up. Instead, labels need to embrace the new technologies that create direct connections.

Traditional media needs to understand that the kids now just see music and movies and content as streams of data in a huge sea of data.

The audience is global now and forever. If you can get the content out there in front of as many eyes as possible you have a much better chance at monetizing that content.

The web offers new ways to create attachment with the audience.

There is no longer anything “original” and accepting that people will mix up content into new content is a key future concept. Major labels need to think creatively with this idea.

Anyone on a computer can have an audience.

Content creators have all the tools to get the content out there and ultimately the best will rise to the top. There is no longer an excuse not to give it a try anymore.

You have no excuse to not know the audience and give them what they want. You must be involved and interactive.

“DRM is like the war on drugs and is a failed policy” – McLean Mashingaidze-Greaves

The key is finding new ways to monitize content. It requires people to think creatively and that can be hard, especially for old school media types.

Gaming has a future as a multi-faceted avenue for content and content producers.

There will be a lot more wrapped around the artists – ringtones, screen savers, merch, etc.

There has been too much focus on the file and the metadata. That focus needs to move back to what the file stands for and does – THE CONTENT!

Broadband is going to kill geographic distance and that is going to have a huge impact on entertainment. The emersive experience is only going to get bigger and better.

The audience network and who is sharing what with whom will need to become a big part of the new models. The influencers should be rewarded instead of punished. An economy needs to build around the sharing, trading, and influencing.