How pathetic is it that Microsoft now has to sponsor Frat parties to try and convince kids that the Zune isn’t sucky.

While most of the Free World has already written off the Microsoft Zune as being way too little, way too late, that didn’t stop the Redmond behemoth from desperately trying to make its Little DAP That Couldn’t appear to be “cool” at U Penn. The company sponsored a Sigma Alpha Epsilon frat party last weekend, where all the cool kids used a Zune for the first (and last?) time. Microsoft was trying to bolster its image on campus by sponsoring some silly beer drinking cabal’s get together. Who knows, maybe Microsoft will start sponsoring other totally hip events and functions, like the AARP Annual Dance Contest or a Daughters of the American Revolution baby shower.

Seriously… how much longer does this poor thing need to be flogged. Can we all say it together – “DEATH KNELL”…?