Bye Bye Revver?

27 January 2007 1 Comment

Looks like the big news this weekend is that YouTube is jumping into the paid content creator business. They’ve announced that they will be paying content creators a share of the revenue generated by their uploads.

If you are Revver or Metacafe1, then it has to be the happiest day of your tiny life. YouTube2, the 800-pound gorilla just validated your business model by deciding to pay their creators, a cut of the advertising action.

This is huge. I’ve always liked the Revver model but their toolset and site have always been clunky compared to YouTube. Thanks to the Google cash reserves and seemingly unlimited power of their advertising system YouTube will be able to change the game yet again. I’m glad I don’t work for Revver or any of the other guys out there…

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