Reflections are the new drop shadows
37 Signals points out that reflections have totally become the new defacto UI trend.

Apple’s gone reflection crazy. And if history is any indication, everyone will follow. It looks like the image reflection effect is the new drop shadow. Image reflections are now found in iChat, iTunes, and iPhoto. iWeb will add reflections for you if you publish to the web. Reflections are everywhere on Apple’s marketing site too. More are coming in OS X 10.5 as well. I see even Microsoft’s Zune software has image reflections for some album covers.
Reflections are sexy. A bit gawdy and over the top if done wrong but we’ll leave that for Microsoft.





Say what you will, reflections make a nice way to break the hard lines where a photo meets a solid background. I, for one, welcome our new reflection overlords, and intend to use them as much as possible